RATP Juniors

RATP JUNIORS

Branding & Motion Design

RATP Juniors is a mock project consisting of creating a brand identity for a new subsidiary of RATP (the main public transport operator in Paris) that focused on organising video game related events for the youth in train stations

Context

RATP Juniors’ objective is to teach younger kids about public transportation, and sensitise them to issues like global warming, pollution, and how they can reduce their carbon footprint at their own individual scale. To appeal to a young audience, these topics are approached through video gaming, and the brand’s visual identity had to reflect this more playful side.

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